8 Best And Effective Strategy On Social Media Marketing In 2020
We need to know something about social media marketing especially when any pandemic happens. When we lose jobs, we need to learn online marketing in order to earn money; life isn't that hard if we can develop our skills. Life is becoming more convenient because we just need to sit at home and do our online business. Since we can do almost everything online so now we are to help you improve your skills and create your own website to thrive in social media marketing. These marketing strategies are for you and everybody else to be productive. Productivity and skill development are the main key to be successful in online business.
Do you need help setting up and launching your social media marketing strategy? Do you know what social media marketing involves?
We'll show you what steps you need to take and what you need to do to implement a successful social media marketing strategy that works well from day one. To better understand, we'll look at each step in the process of starting social media marketing for a restaurant, so stay tuned for the rest of this article.
1. Identify your social media marketing
goals.
Each piece of your social media marketing strategy puzzle serves the goals you have set. If I want to be honest, you can't move forward if you don't know what to expect.
Take a close look at your company's overall needs and see how social media can help you achieve your goals. No doubt you will achieve some of your own personal and specific goals, but in any case there are a few goals that all companies need to consider in their strategy. For example, increasing brand awareness, retaining customers, and reducing marketing costs are all common goals of companies.
It is better to choose two primary goals and two secondary goals and focus on them. Having lots of goals will take you off track and distract you, and you will end up with none of them.
Sometimes the number and type of goals depends on the simplicity or complexity of your business. For example, for a small, newly established restaurant, the goal could be to find new customers for the restaurant, or for an old restaurant to keep in touch with current customers and increase their purchases.
Each piece of your social media marketing strategy puzzle serves the goals you have set. If I want to be honest, you can't move forward if you don't know what to expect.
Take a close look at your company's overall needs and see how social media can help you achieve your goals. No doubt you will achieve some of your own personal and specific goals, but in any case there are a few goals that all companies need to consider in their strategy. For example, increasing brand awareness, retaining customers, and reducing marketing costs are all common goals of companies.
It is better to choose two primary goals and two secondary goals and focus on them. Having lots of goals will take you off track and distract you, and you will end up with none of them.
Sometimes the number and type of goals depends on the simplicity or complexity of your business. For example, for a small, newly established restaurant, the goal could be to find new customers for the restaurant, or for an old restaurant to keep in touch with current customers and increase their purchases.
2. Consider marketing achievements for
yourself.
By achievements we mean small goals that you must successfully overcome in order to achieve bigger goals. If you don't have the parameters to set a time to achieve your goals, the goals will not be as useful. For example, if one of your primary goals is to get ahead of competitors and sell well, how exactly do you need to do to make sure you achieve your goals successfully?
Marketing achievements determine how you get from point A (unfavorable conditions, unfulfilled goals) to point B (successfully met goal). Social Media Marketing Principles tell you that you can set your achievements with the S-MART approach: your achievements must be specific, unique, measurable, achievable, realistic, and timely.
If we use the previous example in social media marketing, we should say that if your goal is to get ahead of competitors and sell more, a special marketing achievement can be: overtake 50% of competitors and choose what to measure your progress. You need analytical tools and use them.
It's not a good idea to prepare for failure. If you increase your sales by 1,000%, you are unlikely to succeed. So make adjustments that you can achieve based on the resources you have.
By achievements we mean small goals that you must successfully overcome in order to achieve bigger goals. If you don't have the parameters to set a time to achieve your goals, the goals will not be as useful. For example, if one of your primary goals is to get ahead of competitors and sell well, how exactly do you need to do to make sure you achieve your goals successfully?
Marketing achievements determine how you get from point A (unfavorable conditions, unfulfilled goals) to point B (successfully met goal). Social Media Marketing Principles tell you that you can set your achievements with the S-MART approach: your achievements must be specific, unique, measurable, achievable, realistic, and timely.
If we use the previous example in social media marketing, we should say that if your goal is to get ahead of competitors and sell more, a special marketing achievement can be: overtake 50% of competitors and choose what to measure your progress. You need analytical tools and use them.
It's not a good idea to prepare for failure. If you increase your sales by 1,000%, you are unlikely to succeed. So make adjustments that you can achieve based on the resources you have.
3. Identify ideal customers.
If you have a problem with low participation on social media pages, it's usually because you don't have an accurate customer profile.
What exactly does social media marketing mean? This means that knowing the personality and characteristics of the customers can help you achieve your desired goal at the right time, in the right place and with the right messages.
It will be much easier to target them on social media when you know your age, occupation, income, interests, issues and problems, obstacles, habits, and motivations.
When you get to know the main character of your customers and promote them accordingly, the result will be more efficient due to lower costs.
If you have a problem with low participation on social media pages, it's usually because you don't have an accurate customer profile.
What exactly does social media marketing mean? This means that knowing the personality and characteristics of the customers can help you achieve your desired goal at the right time, in the right place and with the right messages.
It will be much easier to target them on social media when you know your age, occupation, income, interests, issues and problems, obstacles, habits, and motivations.
When you get to know the main character of your customers and promote them accordingly, the result will be more efficient due to lower costs.
4. Research your competitors.
When it comes to social media marketing, researching competitors not only lets you know about their activities, it also helps you understand what works best in the marketplace, and you can apply these successful tactics to your own endeavors.
Start by listing 3 to 5 of your competitors. Examine which social media they use and analyze their production content strategy. Pay attention to the number of followers and their fans and see how they post in time. Also pay attention to the type of content they share and their context and tone (formal, funny, etc.). Notice how they respond to their fans and communicate with them.
Keep in mind that this calculation gives you an overview of your competitors' behavior, and you can measure your position in this market based on this criterion.
When it comes to social media marketing, researching competitors not only lets you know about their activities, it also helps you understand what works best in the marketplace, and you can apply these successful tactics to your own endeavors.
Start by listing 3 to 5 of your competitors. Examine which social media they use and analyze their production content strategy. Pay attention to the number of followers and their fans and see how they post in time. Also pay attention to the type of content they share and their context and tone (formal, funny, etc.). Notice how they respond to their fans and communicate with them.
Keep in mind that this calculation gives you an overview of your competitors' behavior, and you can measure your position in this market based on this criterion.
5. Set social tactics and policies in
social media marketing.
One of the mistakes that many companies make in social media marketing is that they work on all social media, regardless of the choice of the best and most appropriate option. You can use the information you get from your customers to choose which media is best for you, so you don't waste your time in the wrong place. If your current or potential customers say they spend 40 percent of their time online on Facebook and 20 percent on Twitter, it's clear which social media marketing focus you should focus on. If your customers use certain media, you need to be there.
Your tactics for any social media, in addition to being the most appropriate for each platform, depending on your goals and achievements. For example, if your goal is to outperform competitors and your main social media in your social media marketing strategy is Instagram, one of the most effective tactics you can use is to invest in Instagram Marketing or Influencer Marketing.
In the example of the restaurant, knowing the personality of the customers is very practical. With the filtering of Facebook and the increasing popularity of Instagram, the number of Facebook users has decreased significantly. Now, if we come and put a lot of focus on Facebook for our restaurant, on the pretext that it is a social network and a place to advertise, our efforts will naturally be in vain. You should always know that you have to choose the best from the available media. Give a little energy and evaluate the different media. Then choose the best and start your journey.
6. Create a content production strategy.
Social media and content have a close relationship with each other: without great content, social media marketing will be impossible and meaningless, and without social media, no one will know your content. Use both together to achieve your goals and prospects.
There are three basic components to any successful social media marketing strategy:
The type of content, the time of posting the content and the number of posts posted.
The type of content you need to share on any social media depends on its form and context. The figure shows the way you present the information that can be text, image, link, video, and so on.
The context should also be tailored to the specific slogans and platforms of your business. Based on this, your content can be funny, serious, detailed, educational, and so on.
There are many studies that show you when is the best time to post content on social media. However, it is recommended that you use these studies only as a guide, not as a strict rule. Remember that your audience is unique, so you need to get the most out of it with trial and error. Finding the right number of posts, or better yet, the best posting rate, can be crucial, as it can lead to more engagement or, conversely, You need to make sure that your post does not hurt your customers.
8. Legalize.
Knowing who is responsible for what you do increases your productivity and prevents you from getting confused and frustrated. Everything may seem cluttered at the beginning, but over time, people in the group will better understand their roles and understand what they are responsible for doing on a daily basis.
Once everyone knows their role well, planning time for the project begins. You can set your schedules daily or weekly. It is not recommended to do monthly planning because there will be a lot of events and changes during a month and eventually your time may be spent adapting to these changes and you will not be able to run the program properly. You need to have a schedule and division of tasks. Finding out how much work will be done in the next month and what the next steps will be to promote the restaurant's social media.
One of the mistakes that many companies make in social media marketing is that they work on all social media, regardless of the choice of the best and most appropriate option. You can use the information you get from your customers to choose which media is best for you, so you don't waste your time in the wrong place. If your current or potential customers say they spend 40 percent of their time online on Facebook and 20 percent on Twitter, it's clear which social media marketing focus you should focus on. If your customers use certain media, you need to be there.
Your tactics for any social media, in addition to being the most appropriate for each platform, depending on your goals and achievements. For example, if your goal is to outperform competitors and your main social media in your social media marketing strategy is Instagram, one of the most effective tactics you can use is to invest in Instagram Marketing or Influencer Marketing.
In the example of the restaurant, knowing the personality of the customers is very practical. With the filtering of Facebook and the increasing popularity of Instagram, the number of Facebook users has decreased significantly. Now, if we come and put a lot of focus on Facebook for our restaurant, on the pretext that it is a social network and a place to advertise, our efforts will naturally be in vain. You should always know that you have to choose the best from the available media. Give a little energy and evaluate the different media. Then choose the best and start your journey.
6. Create a content production strategy.
Social media and content have a close relationship with each other: without great content, social media marketing will be impossible and meaningless, and without social media, no one will know your content. Use both together to achieve your goals and prospects.
There are three basic components to any successful social media marketing strategy:
The type of content, the time of posting the content and the number of posts posted.
The type of content you need to share on any social media depends on its form and context. The figure shows the way you present the information that can be text, image, link, video, and so on.
The context should also be tailored to the specific slogans and platforms of your business. Based on this, your content can be funny, serious, detailed, educational, and so on.
There are many studies that show you when is the best time to post content on social media. However, it is recommended that you use these studies only as a guide, not as a strict rule. Remember that your audience is unique, so you need to get the most out of it with trial and error. Finding the right number of posts, or better yet, the best posting rate, can be crucial, as it can lead to more engagement or, conversely, You need to make sure that your post does not hurt your customers.
8. Legalize.
Knowing who is responsible for what you do increases your productivity and prevents you from getting confused and frustrated. Everything may seem cluttered at the beginning, but over time, people in the group will better understand their roles and understand what they are responsible for doing on a daily basis.
Once everyone knows their role well, planning time for the project begins. You can set your schedules daily or weekly. It is not recommended to do monthly planning because there will be a lot of events and changes during a month and eventually your time may be spent adapting to these changes and you will not be able to run the program properly. You need to have a schedule and division of tasks. Finding out how much work will be done in the next month and what the next steps will be to promote the restaurant's social media.
Conclusion
Your social media marketing strategy is not such that it can be changed or modified. As you move forward, you may find that some tactics have not been as useful as you thought. Always try to adapt quickly to the situation and add the necessary changes to your overall strategy.
what is your opinion? Do you have a clear strategy for marketing your social media? What tools do you use?
Your social media marketing strategy is not such that it can be changed or modified. As you move forward, you may find that some tactics have not been as useful as you thought. Always try to adapt quickly to the situation and add the necessary changes to your overall strategy.
what is your opinion? Do you have a clear strategy for marketing your social media? What tools do you use?
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